I went out to market research to Yeondeungpo, time squares, last week.
Let me give you a brief overview of the current market.
Overall, many brands are more focusing on eco-friendly, and recycled fabrics, with growing awareness of environmental protection and an eco-conscious mind. Today, I would like to tell you about recycled things.
Brands are showing how they protect the environment in detail.
They’re showing how they benefit from recycling plastic bottles, and how they reduced the amount of water consumed by using recycled fabrics.
Therefore, that’s the background and the reason we need to focus on sustainable things for the future.
Let me show you a few examples of these brands. Let’s take a closer look at the pictures below.
=> Nike used plastic waste not only for recycled fabric but also for various parts like drawcord’s tips and logo.
Print seems like a rubber print effect but the material is from plastic wastes. Great !!!
Through this inspiration, I visited the Nike site to follow their carbon zero moving!
Nike has a lot of effort to do recycling on their product and I was impressed with them.
This kind of attempt makes customers become their fans.
Hope you can try to make an effort to participate in sustainable things!
*** For your reference,
It’s not marketing, not an advertisement…
All images are just captured by myself on an online brand site.
I am writing a script for my self-studying in clothing expression idea.
It's just like my study note.
- Everydayupgrade_J.K
'EVERYDAYUPGRADE > R&D Presentation' 카테고리의 다른 글
| Urban outfitters / Mesh tops (1) | 2022.06.12 |
|---|---|
| SMALL TALK IDEA (1) | 2022.03.18 |
| KEY TREND 2023' / SWEATSHIRTS & HOODIES (0) | 2022.01.08 |
| Lettuce edge ideas (0) | 2021.12.06 |
| Free-people / Good items for layered styling (0) | 2021.11.18 |
