R&D Presentation

Hi~ Everyone!

How have you been? It's been a long time since Covid 19. 

 

Today, I would like to share market now for SPR21 !

 

Since Covid 19 in 2020,  customers life style was totally changed.

Working from home, home-schooling,,,

With pandemic, customers are insisting a durability and longevity for their buying habits. 

Eventhough we went though 1 year, still customers are doing it with "Less buy, use longer" and  it affected that our market slow. 

 

As everyone know that, Lounge wear was really brew up in ladies market of 2020.

2 miles wear was multi-wearable item, such as sweat-set with jacket, easy dress & jumpsuits..

And only a little feminine details are update for video meeting life such as asymmetrical neck line, statement collar shirts & blouse, puff sleeves and cinch details. We call this trend is "Abovethekeyboard-dressing"

 

Instead of fashion item, which we known for a while, Active wear are growing in fashion market. 

On staying home, peoples are doing activity and excercise at home. With home-training, active & movement wear are such a huge growing and every big brand like gap, oldnavy, freepeople and department store like Dillard, Nordstroms.. they have their own Active line. 

 

Today, we have a global retail market video conference. They said that over 50% more, they liked active wear & normal wear mixing. That means legging with oversized tee or muscle tank by jersey. It can be easily matchable item. 

 

So, we need to set it up as multi-cross matchable line!!!